Originally I took this class to learn how I could market and manage other business' s social media, but now I am also using it to manage my own personal business. I have experimented with my own business so that I know what to expect when I take on clientele. I already had experience with all of the social medias we used throughout this semester, but I never used them from a business standpoint. Thus, I thought it was useful to see how the analytics work and to see how I could use the integrated advertising provided by each social media platform. Overall my viewpoint of social media hasn’t changed because I did some research before taking this class. Growing up with social media, I have seen it change over the years, which is why I took this class. I wanted to learn the business side so that I could utilize it to help other businesses that might be struggling. I know a lot of businesses that are failing to optimize their social media primarily because they don’t know how to use
Based on the variables from the recent lectures, I would implement the scheduling tool the most. I think that consistency is the key to growth on social media therefore being able to preplan posts is useful in case I forget. I wish there was an option to schedule a post on Instagram, but Facebook will have to do. I would use this strategy to test whether my business does better with more consistency rather than paid advertisement for one post. I think that I should be posting and spending at least every other day on social media in order to maintain a relationship with my followers. I plan on posting every other day or every 3 days to depending on how much content I have. I will show before and after edits of my photography. I will go out every week to shoot new content so that I can release it throughout the following week.