For this class I am doing a mock business page so my Facebook advertisement was just a trial. I picked an advertisement that would boost my engagement so that I can reach new potential clients. I am using this post so that people who see it can see my editing style and what type of photography I do. I chose to market to people between the ages 18 and 30 so that I can target those who might want wedding photos, prom photos, or modeling photos. An ad objective is what you want people to do when they see your ad. For my business, the best ad objective would be for people to click and view my portfolio so that if they like my photos they can book a photoshoot with me.
For my template I went with a sleek base and green banner because of my passion for minimalist aesthetics. I wanted to provide my readers with some professionalism as well as a visually appealing blog which would make the readers more engaged. This template is visually appealing and doesn't have too many components that would distract the reader from my posts. Some of the other templates I saw had banners, which are nice, however, I believe that it would be a distraction. I enjoy clean backgrounds so that the posts stand out. The strip of green on the top of the page adds some variation, but keeps the blog clean. For this class, this template fit my needs and is easy access for my peers. The text is large enough so that my posts are readable and the links are clear and easily accessible. Overall, I thought this was the sleekest template compared to the other options.
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