For my business I would use the keyword search tool the most. On YouTube, they provide the option to input keywords that can help your video place higher when searched by the keywords. I have used Google Analytics to test various keywords and see how many people are currently searching for it. Furthermore, it provides analytics as to how much the keyword is used by other people and businesses. I tend to pick keywords that are searched often, but have low usage by other businesses. I tend to use a variety of both specific and broad keywords so that I can promote my videos organically. However, I have noticed that it is difficult to rank high in YouTube searches and I think that it is due to the large amount of people who post on there every day. Nonetheless, as I continue to post consistently I will gain some engagement which will slowly help grow my channel.
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