For my business I would use the keyword search tool the most. On YouTube, they provide the option to input keywords that can help your video place higher when searched by the keywords. I have used Google Analytics to test various keywords and see how many people are currently searching for it. Furthermore, it provides analytics as to how much the keyword is used by other people and businesses. I tend to pick keywords that are searched often, but have low usage by other businesses. I tend to use a variety of both specific and broad keywords so that I can promote my videos organically. However, I have noticed that it is difficult to rank high in YouTube searches and I think that it is due to the large amount of people who post on there every day. Nonetheless, as I continue to post consistently I will gain some engagement which will slowly help grow my channel.
For my template I went with a sleek base and green banner because of my passion for minimalist aesthetics. I wanted to provide my readers with some professionalism as well as a visually appealing blog which would make the readers more engaged. This template is visually appealing and doesn't have too many components that would distract the reader from my posts. Some of the other templates I saw had banners, which are nice, however, I believe that it would be a distraction. I enjoy clean backgrounds so that the posts stand out. The strip of green on the top of the page adds some variation, but keeps the blog clean. For this class, this template fit my needs and is easy access for my peers. The text is large enough so that my posts are readable and the links are clear and easily accessible. Overall, I thought this was the sleekest template compared to the other options.
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