In order for a business to cater their content towards a specific group of people they must have a sense of their target audience. With this knowledge a business can effectively market their service or product thus generating more sales. If a business doesn’t have a target audience then their content might become too vague and disconnect in an attempt to please everyone. For my new business “Khamleck Photography”, my target audience would be both males and females aging from around 15 years old to 30 years old. As a photographer I can take pictures for families, high school dances, models, and I can work at weddings. Young adults are my ideal clients because they are the most likely to want photos that they can post onto their personal social medias and they like to document their life. Of course there will be outliers and I will adapt my target audience as I enter the market.