In set one’s websites, both are targeting parents and more specifically mothers who have young children who are in need of diapers.They both have a similar target market, which is for middle class mothers who are looking for affordable diapers that are still good quality. These websites are targeting mothers who value the quality of the products they are buying, but at the same time are looking for a reasonable price. Both of the “About” pages establish this call to action, but in different ways. The website “Just Cheap Diapers” specifically wrote their “About” page in first person so that they might be able to connect as a mother themselves. In doing so, they are tapping into the values and lifestyles of a mother who is overwhelmed by the number of diaper options. The second website “Econobum” seems more formal than the first website since their “About” page is written in third person and they offers more information about diapers. They target a mother’s interest in researching diapers and learning about the diaper maintenance. These differences in writing style might seem subtle, but can mean a big difference depending on how they want to market themselves. Even though these websites lean towards targeting different psychographics, they both have the same demographic.
Regarding the design of the websites, they are both acceptable and easy enough to navigate through. A major difference between the two is that in the “Just Cheap Diapers” website I had difficulty finding the prices of the diapers they offered. When I tried to buy them it would redirect me to another page, but it didn’t provide any options for purchasing. This might be because they haven’t set the payment up yet, but if someone wanted to buy their product they would run into trouble. In the “Econobum” website, I had an easier time finding prices and ways to purchase their products, which is what the website is primarily for. In this regard, “Econobum” was more successful.
Furthermore, “Econobum” had multiple tabs across their website that offered information about diaper care, customer support, and press articles which helps legitimize the website. In comparison, “Just Cheap Diapers” is more informal and only provides information regarding their products. Both websites, however, have a clear brand and target audience. They clearly display their logo and business name on a user friendly website. There is good proximity between the different subjects in the website and the major information is highlighted making the website’s purpose clear. They way they both align their products’ names and photos make it easy to distinguish the different options they provide. They also have a page to contact them, which is a good way to open a conversation with their customers. They both use Facebook and Twitter, which mean that they are actively growing their business, however, “Just Cheap Diapers” seems to be inactive on their social media. On the other hand, “Econobum” is very active and claims to have a reply within 8 hours.
Overall, I think that both websites are able to establish a connection with their customers and potential customers. Diaper are a necessity for mothers with young children and the costs can build up over time so inexpensive, quality diapers is a big market. Their is a difference in the tone of each website, one being more formal than the other, however, they both can work in their own way.
Regarding the design of the websites, they are both acceptable and easy enough to navigate through. A major difference between the two is that in the “Just Cheap Diapers” website I had difficulty finding the prices of the diapers they offered. When I tried to buy them it would redirect me to another page, but it didn’t provide any options for purchasing. This might be because they haven’t set the payment up yet, but if someone wanted to buy their product they would run into trouble. In the “Econobum” website, I had an easier time finding prices and ways to purchase their products, which is what the website is primarily for. In this regard, “Econobum” was more successful.
Furthermore, “Econobum” had multiple tabs across their website that offered information about diaper care, customer support, and press articles which helps legitimize the website. In comparison, “Just Cheap Diapers” is more informal and only provides information regarding their products. Both websites, however, have a clear brand and target audience. They clearly display their logo and business name on a user friendly website. There is good proximity between the different subjects in the website and the major information is highlighted making the website’s purpose clear. They way they both align their products’ names and photos make it easy to distinguish the different options they provide. They also have a page to contact them, which is a good way to open a conversation with their customers. They both use Facebook and Twitter, which mean that they are actively growing their business, however, “Just Cheap Diapers” seems to be inactive on their social media. On the other hand, “Econobum” is very active and claims to have a reply within 8 hours.
Overall, I think that both websites are able to establish a connection with their customers and potential customers. Diaper are a necessity for mothers with young children and the costs can build up over time so inexpensive, quality diapers is a big market. Their is a difference in the tone of each website, one being more formal than the other, however, they both can work in their own way.
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