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Week 6: Facebook Insights

When it comes to marketing on Facebook Insights, post reach is a term used to describe how many individual profiles or people are seeing a page’s content. Facebook splits this feature into two categories: page reach and post reach. On the other hand, post engagement measures how much interaction a page gets in terms of likes, comments, and shares.

It is important to know the difference so that when you are looking at your analytics you can see which posts are most successful. You should cater your content towards those posts that get the most engagement because that is what your followers want to see. It is useful to know your post reach so that you can see who is seeing your posts aside from those that are already following you. In my opinion, post reach is more suited for analyzing how well your page attracts new people and post engagement is more geared towards seeing how well your posts do with the people who are already following you since they are the first ones who will see your post.

A business can use Facebook Insights to better their services by slighting shifting their content towards the type of content that does best in the analytics. A business can start off with a particular type of content in mind, however, they need to be able to adapt and evolve it based on what the people want to see. The information needed to make these decisions is provided by Facebook Insights, which is why it is important to know how to read it. By doing this, a business’s page will better serve their customers and keep them engaged with your content. If they lose interest then they will unfollow and no longer buy your product. Overall, I think that it is nice how Facebook provides this information for free. Now, it is just up to the business to make good use of it and interpret it to better their busines

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