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Week 8B: Businesses Example of Visual Samples

For my business I think that the use of visual media is effective since my business is based on my portfolio. I post visual media to showcase my work so that potential clients can see what I can offer. A similar technique is used by Wong Fu Productions where they post small clips of their short films to entice their audience into watching the entirety of the film. Their usage of Twitter, Facebook and Instagram allows them to cast a large, expanding net to direct the curious audience to their main platform, YouTube. Using this technique, Wong Fu can grab a diverse viewership with the viewer’s interest feeding their production ideas, creating a positive feedback loop for their business. With 1.9 million followers, Brandon Woelfel uses Instagram as his main platform to showcase his portfolio of various photography and editing skills. Showing before and after pictures of his product on Facebook as well, Woelfel sells his time, skills and products to his customers as well as collabing with other social media artists to continue expanding his following. Similarly, Jessica Kobeissi Photography gained a large following through continued collaboration with other social media artist on YouTube. With roughly 800,000 subscribers on YouTube and 33,000 likes on a newly started Facebook page, this young YouTuber reaches out to different photographers to exhibit their unique styles on the same model.

Professional photographer Jerry Maestas uses Instagram to direct his followers towards his website where he sells vintage style presets, paid photoshoots for models, and professional photographs for magazines. Being active weekly, and on some occasions daily, Maestas frequently keeps his following updated with his work while visually presenting his improvements and progress throughout his career. All these business exhibits deep care for their following while displaying visual representation of their products for the purpose of business entertainment. Although the techniques used by the businesses are not limited to what I listed, I continue to study each business’ marketing skills while enjoying the contents they produce.

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