By adding human interest to your blog posts it adds a layer of humanity and personality. While the market might be saturated with other who are doing the same thing as you, no one else has the same personality as you so it can be a factor that helps distinguish your brand from others. By appealing to people’s emotions and being likeable, it is more likely that they will find your personal experiences relatable thus greatly increasing the chances of them sharing your post with their friends. From there you might go viral or gain some new followers. If it is your personal brand then I would say to add a personal touch as much as possible because the business is centered around you and your audience should like the company for your personality. However, if it is a more professional company that you are working for then you need to abide by their standards unless told otherwise. There should always be a layer of professionalism, but when given the opportunity a touch of personality can go a long way.
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