Skip to main content

Week 11A: Email Marketing

For my business, I would use a newsletter to build a relationship with my audience while at the same time I would use it to promote my digital media services. I would advertise my packages and showcase my work so that in case they need a photographer or videographer then they will think of my business. At the same time I don’t want to strictly send emails that advertise my business otherwise they might be disregarded. Therefore, before I send any promotional emails I would try and build a relationship with my followers by sending value to them. This might be in the form of personal training videos, my personal story, or anything else that will humanize my business and at the same time provide value. Once I have established a relationship then I will provide the option to buy my packages. I would try and send an email at least once a week, but similarly to my other platforms I will adjust to my audience’s needs.

I am currently subscribed to some mailing lists that send inspirational stories and training videos. In these emails they send long texts about success stories or personal growth and how they got to where they are. This leads up to a link at the end of the email, which is usually one of their YouTube videos that ties into the story. This is the type of newsletter that I will be using for my business.

Comments

  1. UnknownApril 17, 2018 at 10:22 PM

    Maxim, I think the training videos and the personal stories are good ways to build a relationship. I also did photography for a while, and I think always showing your latest work is also great. Clients may see something they really like and you can show your newest style. Once that new style catches an eye, the client knows they want that look too, and they will call you back up.

    ReplyDelete
  2. UnknownApril 27, 2018 at 8:56 PM

    Maxim, I think we are on the same page as far as connecting with customers via a personal story. I think it's also good to not inundate people with a lot of newsletters, so once a week sounds like a good idea.

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 2A: Overview of Social Media

When it comes to using social media for personal use, I think that the best platform to use completely depends on what you plan on using social media for. For example, if you want to use social media to showcase your artwork or photography samples, then Instagram would be the way to go. However, if you want to be able to quickly communicate with friends and family from out of town, then Facebook would be best to get the job done. It all completely depends on what YOU need. Maybe you want to have a place to rant or log your daily thoughts and that would fit perfectly with how Twitter is designed. Sometimes you can even use multiple platforms so that all of your personal needs are met. In my opinion, Instagram is my favorite platform because I love photography and it is easy to set hashtags to showcase my photos to people around the world. I can then build a community and receive feedback on what I can improve on in the future. Nowadays almost all social media platforms have advertiseme...
6 comments
Read more

Week 1A: My Template

For my template I went with a sleek base and green banner because of my passion for minimalist aesthetics. I wanted to provide my readers with some professionalism as well as a visually appealing blog which would make the readers more engaged. This template is visually appealing and doesn't have too many components that would distract the reader from my posts. Some of the other templates I saw had banners, which are nice, however, I believe that it would be a distraction. I enjoy clean backgrounds so that the posts stand out. The strip of green on the top of the page adds some variation, but keeps the blog clean. For this class, this template fit my needs and is easy access for my peers. The text is large enough so that my posts are readable and the links are clear and easily accessible. Overall, I thought this was the sleekest template compared to the other options.
6 comments
Read more

Week 4A: Aesthetics, Design, and Branding

The first website I clicked on was the one by Jami Lin. My first impression was that it looked messy and chaotic. The colors are kind of unappealing and there are too many button to click on. In my opinion, if they could clean up the tabs and choose a more aesthetically pleasing background then it would make the website instantly better. There doesn’t seem to be any branding either so I would say that they should include some sort of logo as the focal point of the page. Overall, the website looks very outdated as if it were coded by hand when nowadays there are easy website builders that look a lot better. The next website I looked at was by Penny Juice America. This one was a little better than the first website, but it could still use a little update. First I would recommend that they use less bright colors and try to stick to a theme so that the page looks more clean and put together. The layout looks okay, but if I am being critical I would say to remove the banner at the bottom...
3 comments
Read more