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Week 11A: Email Marketing

For my business, I would use a newsletter to build a relationship with my audience while at the same time I would use it to promote my digital media services. I would advertise my packages and showcase my work so that in case they need a photographer or videographer then they will think of my business. At the same time I don’t want to strictly send emails that advertise my business otherwise they might be disregarded. Therefore, before I send any promotional emails I would try and build a relationship with my followers by sending value to them. This might be in the form of personal training videos, my personal story, or anything else that will humanize my business and at the same time provide value. Once I have established a relationship then I will provide the option to buy my packages. I would try and send an email at least once a week, but similarly to my other platforms I will adjust to my audience’s needs.

I am currently subscribed to some mailing lists that send inspirational stories and training videos. In these emails they send long texts about success stories or personal growth and how they got to where they are. This leads up to a link at the end of the email, which is usually one of their YouTube videos that ties into the story. This is the type of newsletter that I will be using for my business.

Comments

  1. UnknownApril 17, 2018 at 10:22 PM

    Maxim, I think the training videos and the personal stories are good ways to build a relationship. I also did photography for a while, and I think always showing your latest work is also great. Clients may see something they really like and you can show your newest style. Once that new style catches an eye, the client knows they want that look too, and they will call you back up.

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  2. UnknownApril 27, 2018 at 8:56 PM

    Maxim, I think we are on the same page as far as connecting with customers via a personal story. I think it's also good to not inundate people with a lot of newsletters, so once a week sounds like a good idea.

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