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Week 13B: Instagram Advertising

Personally, I wouldn’t use ads that often for my business. Instead, I would connect with others who are in the same business and try to promote one another that way. Since my business is more freelance, it wouldn’t require much ads.

If I had to pick an advertising method, I would choose using Instagram ads. I display my portfolio on my instagram so I think that would be the best way to show what I can offer to new clients. For this reason I would use the the Boost Sales option within Instagram to grow my reach and get my work in front of new people. I have seen this feature appear on my feed, but the one thing I’m not sure about is sometimes I’ll see a sponsored post for people that I already follow. I wouldn’t want to use my money to pay for advertisement that would be displayed on feeds of people who already follow me. I wouldn’t have a big budget and there are alternatives to paid promotion.

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